Why is the calendar idea so popular? Well, there are many reasons. A big reason is the bang for the buck. In other words, especially thanks to digital printing, calendars are fairly cheap to make. Not only that, but people can use them for an entire year.
People will use them, too. In fact, these days, most people have multiple calendars. Whether it's on their office desk or their wall in their house, calendars keep people organized. A free promotional calendar will be used and appreciated, unlike brochures or business cards, which can easily be forgotten.
When you're looking at creating a calendar, be sure to check online for options. Print companies often offer great design suggestions and guides. Remember that the key is to be unique and memorable with your design.
You may also want to keep in mind the types of customers you have. Do you think most of your customers might appreciate a wall calendar with big squares that they can fill in. On the other hand, might they prefer a small, compact desk calender, perhaps even one that conveniently pops up out of a CD case?
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